I have newsagencies in two Westfield centres and am looking forward to the results of today, Super Saturday. there can been considerable marketing activity inside and outside Westfield centres promoting this.
Westfield has also produced collateral for us with details of our particular promotion – enabling us, and other retailers, to have displays connecting with the collateral of the campaign.
I like that we are part of something bigger and can benefit from extra traffic drawn in by this campaign.
Having considered how other retailers are approaching this one-day event, we have decided to focus on one category and go hard in terms of our offer. We have sourced product specifically to enable us to make a pitch that works for us and for shoppers.