A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Displaying boxed Christmas cards

Check out home one card and gift shop in Hong Kong is displaying their boxed Christmas cards. They even have them on the floor! I was shocked at first but then I watched shoppers. They reached down and selected boxes from the floor as much as from the table – defying what we have been taught over the years. And it’s not an Asian culture thing as this shop was being shopped by plenty of expats.

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Greeting Cards

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