Another benefit of selling the Hallmark Christmas ornaments is the brand connection Hallmark delivers. take the Spiderman ornament, this is a must-have for Spiderman fans and something that will generate good word of mouth for us.
We are promoting the range on one of our gift tables facing into the shopping mall – to maximise the brand recognition opportunity.
This ornament range connects with our commitment to the collectible shopper, a valuable shopper and one I’d encourage more newsagents to connect with.