Pacific Magazines is to launch Bike magazine next month, a title aimed at dedicated bike riders – a commercially valuable community. Here is some background from the press release:
Editor Bruce Ritchie, former long-time editor of Men’s Health, commented: “Bike is a magazine that will help every reader become the best rider they can be.
“From advice on how to train better and eat smarter, to lessons from the sport’s history and culture, tips from the pros, authoritative reviews on the best new bikes and gear, to simply celebrating the sheer thrill and fun of cycling, Bike is a must-read for anyone who wants to get faster, ride stronger… and have a blast on the road.”
Through my software company I work with bike retailers and know the value of this marketplace and the passion of those engaged as riders and retailers. I’m pleased to read of the launch of Bike and feel that it could do well for the newsagency channel.