We are promoting the latest smith journal with placement in several locations in-store including this placement in with what we’d call intelligent male magazines.
smith journal is an important title for us, appealing to a category of male shopper not well served by magazines in the newsagency channel today. Our sales are generated evenly through our various placements: as in the photo, with men’s magazines (GQ etc) and with frankie. We tend to pull back on the co-location through the on-sale.