This is a story about another new magazine we have just received. Manuscript is what we’d call a thinking guys magazine in newspaper size. The display challenges aside, we had room in the part bof our magazine department where this title fits so we’re okay giving it a crack.
That we are handling this new allocation to us speaks to the challenges of managing space in newsagencies, especially where segments have defined space. It’s a reason why I want absolute control over the range I carry prior to allocation. I can do a better job that the guesses magazine distributors need to make by the very nature of their model.