The latest issue of marie claire will sell despite display challenges newsagents face since not even one copy fits into magazine fixturing. The Alex Perry nail polish is the challenge.
I appreciate the challenge all publishers face with gifts. I’m sure their research shows that the gift needs to be placed with the title. This gift is too big to stick on a card inserted with the magazine.
I’m wondering about getting a floor display unit made into which I could place single issues of magazines like this issue of marie claire to professionally display the premium item off location but in a high traffic position. This would help better promote the title and fix a display challenge in a newsagency without any flat stack capability. I’d see the stand as being bale to make use of posters and other collateral.
We fitted it into our fixtures but had to push the polish up towards the top so it covers the top half of the magazine. The other concern is Madison in its new format which is wider than normal. One of our sub agents stands doesn’t fit this larger size so they will not be carrying it in future as is getting damaged when trying to put back into stand when customers look through it.