While I admire the approach of the publisher of The World of Cross Stitch is promoting what comes with this issue, the challenge is the additional space this issue takes above and to the side of the magazine itself. Also, the flimsy plastic looked somewhat tattered for plenty of our copies.
We were able to make some extra space to promote this issue but many newsagents would not have been able to give them tight space situation.
It’s a challenge: publishers want to promote their special issues and we need to manage a finite amount of retail space.