We took one of the large Angry Birds stands from Skansen and are set to sell out by Christmas. All it’s taken is a few weeks. Most purchases have been on impulse, some are from word of mouth referral.
W#hile the stand could have been better made to suit busy retail floor traffic, that has not hurt sales.
Our success with Angry Birds fits with my commitment to brands. Shoppers will pay a higher price and support a better martin for brand name product. While newsagents who stock cheap China product disagree with me, I have sales results to show that brands sell and deliver a healthy bottom line and contribute to an above average overall business GP%. This is vitally important for newsagents as we head into 2013, a year of considerable disruption for our channel.