I am grateful for the opportunity to spend a couple of weeks looking at retail situations in the US last week and this. While I’ll write more about what I am seeing later, there are some things I have seen along the way that are terrific and worth sharing as I go.
I saw this range of moustache related products in a gift shop in New York and thought they are something I give a go. In this shop their moustache range was twice as large as I captured in the photo. It looked impressive. But better than that, it brought a sense of fun to the products, pitching them at just about any customer for a broad variety of situations.
These moustache products are the type of products that could fit in a gift department where the focus is on fad type or funky gifts. We have this in a couple of my stores, hence my interest.
No, they are not for everyone, I am not suggesting this. I am also not suggesting that we can set out future on the success of these. The real point is that looking at products like this, beyond what is traditional for newsagents, is what we need to be doing.