I like the look of the My Animal Farm partwork series coming from DeAgostini through Gordon and Gotch launching February 11. It’s appealing to an important demographic for us. Newsagents will be tagged in the TV commercial which commences February 13.
We promote partworks aggressively and they are currently tracking at 9.22% of our overall magazine sales. We promote them because they are a valuable point of difference for us occasional supply issues notwithstanding.
We to do well with partworks and it’s good to see something new and original for a partwork.
Hopefully it is well priced.
I loved plastic farm animals as a child and so did my children, let’s hope todays little ones also like them and we can expect some excellent sales.
This looks like a lot of fun.
I fervently hope the packaging
is robust.
I bought a few of these from our South African newsagents. Then at week 12 they dried up. There has been no response to my continued attempts to contact their local AND UK details. What a classy SCAM!