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Terrific pitch for newspapers – watch the video

From Ad News Australia comes this terrific report and video about a trial using heads of key brands in Europe, testing their newspaper interaction.  Watch the video.

Makes me feel good. Also helps me look at newspapers in a different light for a moment.

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Media disruption

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  1. Jenny

    Love it! So is this for Aussie TV?

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  2. Mark Fletcher

    No it was made for Europe unfortunately.

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  3. Peter

    I love the ad, from a fun perspective. It would best be shown to advertisers as it says to them the power of a newspaper to hold the readers attention. However to the reader for me it says look what you could be missing out on in life by burying your head in a newspaper.

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  4. jessie

    Actually had me laughing out loud. Love it.

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  5. Nicole

    Mark, that is gold!!!! Absolutely brilliant.
    Thank you for sharing it. Now I am going to share it via twitter and my facebook pages…

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  6. Narelle

    Wow, how great is that???
    Great find – thanks for sharing Mark.

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