With school back this week how about a Mum’s Recovery or Holiday Recovery promotion or sale? I know mother’s who have been looking forward to their kids going back, so they can have some time to themselves.
I am thinking about a special offer along the lines of double clips on our magazine club card Monday through Wednesday or a buy three guilty pleasure magazines and get a discount or buy a special offer on, say, fitness or fashion or travel titles she may not usually buy.
I think any such promotion needs to be around guilty pleasures.
For this type of promotion to work it needs to be about the mum who has just been freed from a busy Christmas and holiday period. The offers need to be about her and not connected to work or chores in any way.