We are still a couple of days away from a major ink promotion yet ink sales are powering on. In the last couple of weeks we have seen an excellent sales bump thanks to people getting back to school and back to work.
The lift is gratifying since the sales bump is not due to external activity. For me it reinforces the value of the behind the counter. More of our shoppers are noticing that we are in the ink space – and competing with the ink kiosk right ut the front of our shop.
We only carry brand name ink and offer this at competitive prices in our shopping centre and the surrounding area. Being known for good prices on ink helps encourage ink shoppers toward other purchases.