From the excellent title through to simple pitch on the cover – Quick and easy weeknight solutions, What’s For Dinner, the New Idea brand extension, is an excellent title to pitch. We have it with our weeklies, between our two major daily newspapers and at the counter. I think it’s a title we will easily sell on impulse – hence out considerable activity supporting the title.
I’d urge newsagents to promote this title while it’s fresh and while it’s getting some terrific supporting marketing.