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Sunday newsagency marketing tip: plan for post Valentine’s Day

Depending on how Easter goes for you, the time between this Thursday and early May could be lean – unless you have plans.

After Valentine’s Day is done, what’s next for your newsagency? What do you have planned to bring in traffic and get them spending when they are there?

It’s vital we plan for these things so that we remain relevant between seasons. There is where pure gift shops are vulnerable. Many lurch from season to season, often barely existing in the valleys. This is when we can really hurt them given that we bring traffic in for a range of purposes beyond major seasons.

So, what is your post Valentine’s Day plan?

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