Good retailers know that placement of products is everything. Make sure that what you want people to purchase is easily seen and understood – especially when comparative products sit next to each other.
The new tabloid formatted broadsheets from Fairfax allow us retailers to place them such that then can be as easily seen, scanned and understood as their News Limited competitors. Shoppers don’t need to turn their head to read the headlines.
I’d expect this equal-footing placement to count for sales growth for the Fairfax titles – even though I suspect Fairfax and News would not consider the products to appeal to the same shopper. This where the cover comes into play. Previously, shoppers could not easily compare the titles. Now, shoppers can compare and this is where sales growth opportunities lie.
For the first time, thanks to the format change, the News Limited titles have a more equal competitor. This is a good thing.
I like that the title banner on The Age makes it stand out. The SMH title banner today does not compare well visually next to its competitors, however traditional it may be.
Your right.. just had a regular Telegraph customer pick up a SMH ‘to give it a go’.
John I think we’ll see plenty of that over the next couple of weeks.
Remember to place Better Homes and gardens between them.
So far 95% of Comment about SMH has been very positive