Better Homes and Gardens had a terrific audit with sales up 2.5% off an already excellent base. We are promoting the latest issue with this aisle-end display, placement next to our top selling newspaper as well as a waterfall display in the usual location for the title. Friday through Sunday we will also have the magazine at the main sales counter.
Newsagents who want to grow sales of Better Homes and Gardens will do the same things and promote the title in two, three and four locations in-store. This extra work will drive incremental business for us. This is one of the easiest titles to grab extra sales of.
I urge newsagents to promote this issue and track sales performance over the next four weeks. Grab sales for your business and bank the results.
I’d love to be able to grow my BHG sales, but yesterday i was delivered bulks wrapped in plastic of 15 copies each, instead of bulks in boxes of 23 with seeds added for newsagents. In calling Network about the shortage my staff member was assured that we definitley got 4 bulks of 23 not 4 bulks of 15 as they never make a mistake. I assume the plastic packs of 15 were supermaket stock ( they had no seeds added tothe cover.) It is this attitude from the call centre that really gets up my nose,and although we have ordered more copies of BHG it remains to be seen if we will ever get more stock, so, this month, I cannot sell more than usual.
I did not receive copies with Seeds either ?
Sorry, Gotch