Run a cash prize promotion with That’s Life and Take 5 and you get a lift in sales. This is why we are giving the current issue of That’s Life additional spotlight attention – the winning scratchie ticket promotion is an easy way to drive sales. Full cover promotion with our weekly magazines as well as promotion with newspapers is helping drive sales of this issue.
See the placement of That’s Life Puzzler. This placement with the magazine is a key factor in double digit sales growth of this title for us. While we have it in two places, it’s this placement with the title that is generating the growth.
There is money to be made from magazines.