The Zoodle new retail concept from WH Smith I mentioned in December continues to evolve. The Melbourne airport store is more complete today – as one would expect. There is no mistaking the focus of the business – it’s all about kids. They are using excellent signage in-store to direct you to key sections. They are also using well-known brands to attract shoppers. Being able to see Scooby Doo and Hello Kitty high above the product from a distance outside the store is very smart.
I could imagine that a Zoodle shop in a major Australian shopping centre would do excellent business.
It’s almost worth newsagents booking an international flight out of melbourne just to look at Zoodle live.
Well done WH Smith.