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Why the increase in supply of the Cosmopolitan bundle

Bauer sent us more than double the usual supply of the OK! and Cosmopolitan discount bundle. I’m not aware of any reason for the increase. We didn’t receive any collateral with which to promote the cheap bundle.

Regulars here will know I am not a fan of these promotions, of educating shoppers to not pay full price and of us having to fund the discount for what is already a slim margin product. My on-going frustration aside, this increase in supply is frustrating as Bauer has the data necessary to make a better decision.

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magazine distribution

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