I love the nail care gift with the latest issue of Take 5. It’s a perfect gift for the Take 5 shopper. We are using the counter unit in a placement above our weekly titles in a feature space we reserve for opportunities like this. We also have the magazine in another location as well as its usual location – it’s got three opportunities to be browsed and purchased.
We have the counter unit here and not at the counter as we no longer place magazines at the counter – that space is reserved for higher margin impulse purchase items.