I am thrilled with the shopper response to the $500+ Napoleon Perdis gift pack that one of our Mother’s Day card shoppers will receive. We are receiving excellent feedback. On Thursday I had a mum say she was going to tell her sone about the competition. Pretty good word of mouth!
Having a $500+ gift for one of my customers is a big pitch, something the customers like – especially where some retail groups have a $1,000 prize across a whole group. For key seasons having prizes for shopper engagement is important, especially prizes for your shoppers..
Hallmark have advised us that we are not to commence this promotion until 22 April??
Yes, we took it down after we realised.
Do you need to have a certain annual sales to be involved in these promotions?
Narelle,
It’s part if Hallmark’s Alliance program, which I believe one has to be invited to be part of. It has an annual cost attached to it.