Australian Newsagency Blog

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Here’s why caravan magazines are important to newsagents

Mark Fletcher
April 26th, 2013 · 5 Comments

Caravans are hot right now as an article in The Age today shows. They’re in – Motorhomes, caravans and retro caravans.

Since newsagents have the best range of magazine titles in this space we should check where we have it and consider promoting it more – including the wonderful Vintage Caravan Magazine. ┬áThis is an opportunity, a point of difference, for us to embrace.

6 likes

Category: magazines · Newsagency opportunities

5 responses so far ↓

  • 1 Lyn // Apr 26, 2013 at 1:35 PM

    Not sure where to put this, but in reference to magazines, I have just visited a local Woolworths store and they have boxes of football cards on every counter?? I was of the opinion that they were a newsagency exclusive product. This will impact on the sales of newsagents!!

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  • 2 Mark Fletcher // Apr 26, 2013 at 5:44 PM

    Nope, not exclusive. What I said the two major supermarkets would do they are doing with the help of our suppliers.

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  • 3 lance // Apr 27, 2013 at 12:10 AM

    Caravanning is a huge growth industry centered around grey nomads with a keen interest in all things RV.
    If you have a local Caravaning Club, promote your products as widely as possible, there is a deep interest, believe me….;-)

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  • 4 Mark Fletcher // Apr 27, 2013 at 8:47 AM

    You’re right Lance and its a a growth opportunity for us.

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  • 5 h // Apr 27, 2013 at 1:41 PM

    Caravans go gangbusters here
    I try to fullface everything and shift them around a lot to keep the display fresh, and I notice a lot of sales are for more than one title.
    Along with Vintage Caravan, there are other vintage titles which can be grouped together. I think blokes of a certain age have a yen to tinker with old stuff (cars/buses/tractors) and a good cover will sell extra.

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