Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Chocolate makes delicious delicious

Mark Fletcher
April 27th, 2013 · 3 Comments

I love the free chocolate issue of delicious magazine … because our customers love it.  Even though I think it’s a mistake to seal a food title in plastic, the free block of Lindt chocolate seems to do the trick.  As usual, we have been supporting this issue in a good location to make the most of the opportunity.

On gifts with magazines, I’d put this in my top ten. I do love chocolate so I have a conflict in judging that list.


Category: Uncategorized

3 responses so far ↓

  • 1 Luke // Apr 27, 2013 at 8:31 AM

    slightly off topic but did you see that the distributors are stocking Darrel Lea products now?


  • 2 Jenny // Apr 27, 2013 at 8:45 AM

    We’ve displayed 50% of ours out of bag with chocolate in front. As popular as this mag is some customers still like to flick thru it before purchasing.


  • 3 Jarryd Moore // Apr 27, 2013 at 11:07 AM


    My understanding is that the Distrinutors were appointed as a second national wholesaler mainly to target supply of convenience stores and service stations. Their existing customer base in these market segments is much larger than A&W Hollier.


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