I love the free chocolate issue of delicious magazine … because our customers love it. Even though I think it’s a mistake to seal a food title in plastic, the free block of Lindt chocolate seems to do the trick. As usual, we have been supporting this issue in a good location to make the most of the opportunity.
On gifts with magazines, I’d put this in my top ten. I do love chocolate so I have a conflict in judging that list.
slightly off topic but did you see that the distributors are stocking Darrel Lea products now?
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We’ve displayed 50% of ours out of bag with chocolate in front. As popular as this mag is some customers still like to flick thru it before purchasing.
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Luke,
My understanding is that the Distrinutors were appointed as a second national wholesaler mainly to target supply of convenience stores and service stations. Their existing customer base in these market segments is much larger than A&W Hollier.
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