Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Monks attract shoppers, help us challenge perception

Mark Fletcher
April 29th, 2013 · No Comments

These monks look more ugly in real life than in the photo. But what does that matter – I’m not my customer. I decided to give them a go because of the range available and how different they looked.  I heard a couple of customers talking about them when we first put them out – they were looking at buying one as a fun gift for a friend. I am sure we have others buying them for what they represent culturally.

We have our collection of monks at the front of the shop in with our Mother’s Day range. We did this to mix Mother’s Day up and to attract a broader range of customers – this is vital for shopping centre newsagents where half of our shoppers in a dan can be first-time visitors.

These monks are an important part of our whole of business approach – bringing a broader range of shoppers in beyond those looking to shop a newsagency. This is mission-critical for newsagency businesses.


Category: Gifts · newsagency marketing

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