A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Playing outside the square

I was at the American Restaurant in Hong Kong a couple of night ago and noticed on their menu that all dishes came in three sizes. This is good customer service, much better than restaurants that give you one size.

I’ve eaten in plenty of restaurants in Asia and this size offering is not common.

More and more all businesses need to play outside what is usual for their type of business, outside of what customers expect. Delivering them unexpected makes them memorable.

In a newsagency it’s challenging as much of what an average newsagency offers today is defined by others. The more we change that the more flexibility we unlock for ourselves.

Click on the image for a larger version.

Footnote: The American Restaurant is American in name only. They chose the name 50+ years ago to attract Americans. This is really an authentic beijing style eatery.

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Newsagency management

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