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Sunday newsagency marketing tip: count the business cards you go through

I was in Queenstown in New Zealand recently and used taxis several times. Just abut every time, the taxi driver gave me their card and told be how much they or their partner would love to take me back to the hotel out of town. By the end of the couple of days I had a collection of cards. The experience reminded me of the importance of business cards and of asking for business.

One way to check your progress on promoting your business by handing out business cards is by counting them. Set a weekly goal and engage your whole team to have out the cards.  You could even have an offer or at least a pitch for your business on the cards. Tell people why you’d like them to shop at your shop.

The Queenstown taxi drivers hand out cards because they know it works. it could work as well for newsagencies.

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marketing

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  1. MAX

    I was at the Hilton at Queenstown about 6 months ago. I was wondering who was making the noise !

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  2. Mark Fletcher

    Haha. Nice hotel Max.

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  3. Jenny

    Thanks for the laugh Max, was in a cranky ‘having to work on a Sunday’ mood. You fixed me!

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