We have seen excellent sales of the Hallmark Signature range of greeting cards for Mother’s Day. This range is separately branded, thereby helping draw attention to Signature cards we have in-store as part of our everyday card range.
So far we’re on a par with Mother’s Day last year for cards and way ahead with gifts. This is in part due to a broader range of gists for the season this year. We’re aiming for a strong finish to the season.