One of our Mollie Makes customers suggested other titles to us from the same publisher. She assured me that if we had these as well more of her friends would get them from us. So, we have sourced three extra titles and let the customer know. It’s small steps like this that build sales outside of the high volume titles and deliver more committed magazine shoppers.
May I ask what these other titles are?
Mark – last week you posted about placing the new-look Homespun magazine next to Mollie Makes. Have you noticed whether that placement has had any affect on sales of either magazine?