We are promoting DIRECTIONER – a new magazine dedicated to covering all things One Direction.
We’re not sure how this title will go since 1D titles have tanked this year and it is still a while before the group tours here – September 2013.
Concerns aside, we will give DIRECTIONER a crack as it is new has has a more current look that other 1D products. I think the free DVD is a bonus we can promote around.
I am keen to see if we can leverage sales of One Direction product this year or to learn if this group has passed its use by date in a retail sense.
We are also promoting the availability of the title using social media (Facebook and Twitter) – in another test to gauge current interest in spending money on 1D titles.