Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Promoting under the magazine

Mark Fletcher
May 16th, 2013 · No Comments

We’re giving up a bit of space below Men’s Health to promote the Win a Car competition from pacific magazines with this placement of the header below the magazine.

While it takes a pocket below, it’s the type of change that could be noticed as it’s not usual and clearly promotes the detail of the competition.

We don’t do this often. In this case, the collateral works a treat – hence our use of it below Men’s Health. I’d encourage other newsagents to try this if they can create the space.

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Category: magazines

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