In addition to sending flyers out to 15,000 houses and businesses around our shopping centre, we are pitching the latest brand name ink sale with this placement of some collateral at the counter.
What I love about this is that a team member took the initiative himself – brilliant!
Visually connecting in-store with external marketing is vital. The majors do this well. Small independent retailers not so much.
This counter placement is just part of a range of steps in-store to connect with the latest campaign.