I groaned when I noticed the UK edition of Grazia on our shelves. The Australian edition had not performed well for us – and others based on its closure. We’re onto our third issue of the UK edition and, surprise surprise, it’s going okay.
I was all set to early return the copy I found on the shelf and contact Gotch to cancel supply. However, selling two copies of the three we have been sent for the first two issues caused me to not be hasty in cancelling this title. Acting without checking would have been wrong. I could have ended up losing sales of two, maybe more, copies a week for a year.
At two copies a week its paying its way for us.
I think part of the success is due to clever placement by one of our team members with UK titles. It makes sense when you think about it.