The early publication of Woman’s Day, tomorrow instead of Monday, featuring the Jennifer Hawkins wedding story and photos, has been hit by a production challenge. I’ve been told by several people the cover is missing the barcode. While this would not be an issue for newsagents, as they can print barcodes to standard in-store, it would be a challenge for supermarkets.
My understanding is that not all areas will get stock tomorrow as planned as they cannot get all stock stickered and onto trucks in time. As I noted above, they could send all newsagents their stock without a barcode.
The folks at Bauer are still working through how this will play out. I’m told Queensland looks set as does metro Victoria and NSW. Country areas appear unlikely to get stock. Lots of people busy putting stickers on magazines this afternoon.
What we do not want is our competitors to have stock and newsagents not. I suspect they are working a plan to ensure this is not the case – i.e. that all retailers in an area have stock.
Someone somewhere will be in a lot of trouble for this mistake for an issue they had high hopes for.
Our driver just dropped of our Friday delivery, no Womans Day as he could not wait any longer, but that’s OK with us as all newsagents supermarkets and petrol stations have the same delivery driver.
2Day FM has got exclusive preview of the cover out tomorrow…http://www.2dayfm.com.au/scoopla/blog/jennifer-hawkins-bali-weddings-pics/
Just received this email
As your store falls in one of the affected run regions, your allocation of Woman’s Day will arrive on the standard delivery day of Monday 10th June
Email from Bauer
We have received it to at 6.00 pleased I spent all that time getting it set up properly
Not Happy!!!!
I hope Jennifer Hawkins wedding went smoother than this issue of Woman’s Day has.
no email no mags what else would i expect the early issues never arrive anyway .
No email or mags in se Qld either. Bauer are a complete joke
We don’t get a magazine delivery on Friday so it made no difference to us. Have seen the story though as Channel 7 Sunrise were having a read through Woman’s Day this morning. Thought it would have been banned on 7??
Received them in Westside Brisbane however I have to say they look a little second hand. Whether or not thats’s due to the restickering or not I’m not sure but they don’t look as pristine as they usually do.