The Official Guide to the Tour de France is selling well for us – nine copies in two days.
We are pitching it here at the counter as well as with our sports magazines. It’s great seeing people add it to purchases at the counter on impulse. This where a 25% margin product at the counter is okay – if it is selling in sufficient quantity.
We expect sales to do very well this weekend. We’ll assess sales Monday or Tuesday in the context of a move from the counter.
We have 12 people getting this put-aside every year. They love the service factor that every year they receive an email saying it has arrived for them. It takes the stress of remembering when it is due away.
We also have this on display in a premium spot and have already sold over 20 since it came out.
These are the magazines we need to push as we are the preferred destination for these specialty titles and we need to make sure (subtlety) that the customer knows this.