The wet and cold winter weather in Melbourne was on our side this week as we put out a new line of heat packs at the front of the shop. As one of our team members started putting these funky products out we sold two. We were thrilled.
The first customers were drawn to the funky looking products. This is pretty special to us. It’s a goal – drawing traffic for products other than traditional newsagency lines … good margin products.
A challenge for newsagents in this gift / funky gift space is the constant change – we have to manage for that whereas in traditional categories of cards and magazines our suppliers do it for us. Harder work but compared to magazines better margin. Plus we get to make our businesses different.