I was disappointed to see Get Your Business Online on the shelves of one of my newsagencies yesterday. It’s an expensive special interest title and as such should not be sent unless we request. This is the magazine distribution model I want, a pull model for special interest and other magazine titles that fit a range of criteria. In a pull model I am sure I’d be able to increase my magazine sales.
I don’t want Get Your Business Online because we have had titles for the same shopper recently and they have not paid their way. Indeed, the distributor has this data – there is no justification for now sending us this title other than for them to get paid a fee by a willing publisher ken to get stock onto shelves.
Blah blah blah, same old same old. I’ve written posts like this many times before. Magazine distributor behaviour has not changed. the sooner all magazine publishers realise that the distribution model is what causes newsagents to early return stock sometimes irrationally. It is also what is causing some newsagents to seriously think about getting our of magazines altogether.
I worry that publishers will not act on the model until it is too late.
early return
I am a 1st time n/agency owner and have been at this for only 8 months now and I need a little help. I have identified approx. 250 titles that I want to delete based on lack of sales and have contacted the distributors accordingly. Yet still the titles come. What is the legality of me early returning this stock as it arrives? Will I still get the credits? Any comments greatly appreciated
Michelle, early returning is allowed and you will get credits. There is a better approach to this, a more structured approach. I’d like to help and will make direct contact with you re this.
I got four copies last time and sold 2, this time I have been sent 2 copies. I can’t work out what i have done right lol !