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Location of newspapers leads to plush sale

Following the discussion a few days ago about the location of newspapers in newsagencies, here’s a story passed on by a team member from one of my newsagencies from this past weekend:

Another interesting customer story – a lady picked up a couple of cards, then asked if we had the newspaper. I directed her to where they were, and she ended up buying teddy bear, turning a smaller sale into one totalling over $50. And she was also thrilled to get a discount voucher…

This is the type of story I love, one indicating planning working and delivering incremental business. not all shoppers are of a mind to look at what’s in front of them as they head to a destination. However, for those prepared to shop we try and make it worth their and our while.

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Newspapers

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  1. Jenny

    What a great photo on the cover of todays Daily Telegraph, it’s creating lots of customer discussion. We should be placing our knitting magazines close by.

    0 likes

  2. Richard

    We have ours sitting near the bicycle magazines.

    3 likes

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