The price rise takes effect from July 21.
For almost fifteen years newsagents called on News Limited to increase cover prices with no success. It’s only when sales started to seriously decline that the company acted. Now, newsagents are wondering if recent rises, including this one for Sunday titles, are too much. Several newsagents contacted me yesterday saying they expect sales to fall.
Customer responses to recent newspaper price increases suggest that there will be plenty of complaints. As for lost sales – I expect there will be some. I think we are approaching a tipping point, a price point beyond which customers will not pay for a print newspaper.
It’s disappointing that the announcement from News also heralds a decline, albeit small, in newsagent margin.