I’m disappointed by the Tweet from Oxygen magazine that say: Fat Loss 2013 is on sale NOW! Pick up your copy from selected Coles Supermarkets, all good newsagents or online at the following linkhttp://ow.ly/mQCRq.
My disappointment is that a Coles outlet without the title was not selected and that a newsagent without the title is not good.
Most newsagents do not have a say in whether they get this title or not. To label those with it as good reflects an ignorance in the way the magazine distribution model operates. The number of Coles outlets with the magazine is more a function of the pockets the publisher is prepared to pay for.
Yes, a poor choice of words by the Oxygen marketing people. Good magazine I’m sure – just very specialised in terms of the target market. I’m sure it sells well on the GC, or near suburban gyms. But in many locations, a “good” (read smart) Newsagent would cull it from their range. We did.
sells well here , country town but we do have a gym 300m awsy
I don’t think they set out to offend or denigrate newsagents. Yes, a poor choice of words. They need to understand, however, that newsagents are better for them than supermarkets.
Must be a ‘good’ newsagent, or just ‘lucky’ to be getting some copies.
Our sales of Oxygen vary but the words Fat Loss or Flat Stomach are guaranteed sellers.