Newsagencies don’t have any exclusive products. Magazines, newspapers, stationery, lotto, toys, gifts – what we sell is available anywhere.
What is exclusive to us is our experience and the customer service through which we provide access to that experience.
My newsagency marketing tip today is in the form of a question I think we each need to ask ourselves: what are we doing to show off our experience?
- Are we working the shop floor and sharing our magazine range knowledge?
- Are we guiding people on their stationery purchases?
- Are we helping card shoppers really see the depth of our range?
- Are we showing off with delight new cards in store or new stationery lines?
- Are we showing off through demonstration to customers on the shop floor products no other retailer with these products would show off in a practical way?
Sure we have lots of retailers competing with us. Almost none of our competitors has our experience nor our ability to get on the shop floor and show this off.