The response to 9 Things Travel Agents Won’t Tell You in the US Woman’s Day magazine has been ferocious in social media. Twitter and Facebook are alight with travel agents striking back at the magazine, seeking to hurt it commercially for an article they claim will commercially hurt them.
Not only do publishers have to create a sustainable model in a mobile and digitally enabled world, they need to be able to handle the fast assembling of a crowd baying for blood of what they publish.