I love this Hugh Jackman display created by a team member at one of my newsagencies. It’s in the men’s magazine area toward the rear of the store.
I love the display because of its intensity. It captures the drama of his most famous character. It forces you to stop and notice … and hopefully pick up one or more of the magazines being promoted. That’s what displays like this are all about – getting shoppers engaged with what we sell.
This display is a good example of promoting multiple titles. While publishers want us to promote their title separately, often we get more value as retailers by promoting more than one with a unifying theme.