A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Promoting the bugs partwork reissue

I love this clever use of a spare spinner by a team member in one of my stores. The CAUTION sign at the stop of the spinner is a perfect cap for the stand.

Partworks continue to drive good traffic and sales in each of my newsagencies. We leverage this with front of store displays on the lease line – displays timed to work in with TV campaigns.

The payoff from partworks is worth the frustration. Partworks account for 10% of our magazine sales at the moment. The retention rate for at least the first four or five issues is good, justifying time and space.

7 likes
partworks

Join the discussion

  1. shauns

    Would love to say it went well but as usual stock went missing

    0 likes

  2. Brendan

    Love it. That is the best display I’ve seen for that size part works and we’ll be copying it.
    Your team member has done a great job.

    2 likes

  3. Brendan

    If you sold 32 of a partwork would you expect to be allocated 8 for the next issue? BTW those 8 are unavailable so none received!!!
    Another Red Bull????

    0 likes

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image