The Ultimate Guide to Divorce is a new magazine title from Bauer out today. Beyond the surprise that it would be published, newsagents are laughing that the barcode used is the barcode for the 2011 royal wedding magazine. While this is probably not intended commentary by Bauer about the wedding of William and Kate it’s giving newsagents a good laugh if the calls and emails I have received already are anything to go by.
Another laugh newsagents are having relates to the feature promoted on the cover of the magazine: Family getaways you can afford. Of course it depends on how the divorce goes as to whether you can afford a holiday.
As for the title itself. the scale our is another example of oversupply from Bauer. When will they start using their much vaunted sales based replenishment?!
So where is everyone placing this magazine?
In the wedding or finance section?
2 likes
Wedding, pregnancy, divorce and then the funeral magazines.
3 likes
Agree….Agree,,, What a joke we received 41 copies in a medium rural news. What a joke, most were returned the same day.
0 likes
Well then, all over the shop really !! lol
BTW for those that are keen, Coles special Reflex at $3.50 a ream starts today, limit 6 per customer.
1 likes
Customers who might pick this up would probably want a plain brown bag to take it home in! Comment is that it is not what the AWW used to be.
0 likes
Cook books then knitting now divorse what the next aww tittle going to be
0 likes
I really just can’t get past the surprise of it being published. I think I need to introduce a new magazine category … WTF.
6 likes
We are waiting for a customer to buy it (for a friend of course!) – in a country town word will spread faster than they can get home.
While we are in magazine whinge mode, I’m PO with Bauer for dumping Selector 2-4-1 magazine on us today – Delayed Billing – will have to sit in draw for 3 months as this and most other wine magazines do not sell in my shop.
Do not want delayed billed magazines at all !!!!!
2 likes
Jenny you can early return right away – just keep track of the credit at the right time. I’d never store a title to wait for return.
0 likes
Mark
Ive had the”DPS Guide to retirement living” from IPS floating from one spot to another for a few weeks without knowing where to put it. Now I’ve seen your list it may have a home, I’m just not sure if the retirement comes before the divorce or after it?
0 likes
Steve I suspect it would be a pre divorce move.
0 likes
That’s what I would have thought but my local area has been having a run of septuagenarian separations.
0 likes
Okay then I’d put it next to People’s Friend.
2 likes
I was thinking patchwork&quilting but I like your idea better.
1 likes
We’ve sold one – female, young and heavily tattooed. I would have thought female, empty nester, over 50 but we shall see.
We placed it with Hogan”s Heroes.
Steve what’s a septu…. separation?
0 likes
Jenny
People in their 70th decade.Or at least thats what I meant, spellings never been my strong suite.Spell checker probable changed it into something else.
I think the elderly divorce rate in my town is down to demographics, earlier this year the last census population figures came out and we had the distinction of having both the highest % of over 80 year olds and the lowest % of 18 to 24 in the state. On the upside you can be middle aged and think your a damn sight younger than you are.
0 likes
Is Hogan’s Heros code for the Daily Telegraph today?
0 likes
Wow Steve that’s quite sad divorcing at that age. Must be some wild behaviour happening at your local senior citizen hang outs.
Yes Mark that is todays Daily Tele and the front page has angered a few customers. If these front pages continue it may well save the SMH from an early death.
0 likes
Could we tear it into two unequal pieces and co-locate it maybe…..? Large piece in womens section and the small piece in mens section.
Or 3 pieces with the largest piece sitting with BRW`s wealthiest people, sure to be a divorce lawyer or two on that list.
4 likes
LOL Wendy @7 like the idea of the WTF Category
0 likes
http://youtu.be/OuP2UpfoPmM
3 likes
Absolutely brilliant – that has made my day!!!
0 likes
DT readers don’t need it Mark – already divorced from reality 😛
0 likes
What a dumb magazine.
0 likes
Actually, here in North America, we have been publishing Divorce Magazine and http://www.DivorceMag.com for 17 years. It is a much needed magazine for people who are separated and divorced. We cover topics that relate to legal, mediation, financial, emotional and children/parenting issues. We offer the entire issue of the magazine for free on our site, plus our site has over 4,000 articles.
We are not promoting divorce, but we definitely promote peaceful divorce if you are going to have a divorce.
0 likes