The manager of one of my newsagencies regularly reviews titles available from IPS, the fairfax owned magazine distributor. On finding a title that fills a need it’s ordered with the quantity we want. The control IPS gives us is useful in growing range and sales. The latest example of this approach working for us is Pure Bride, a wedding magazine with a focus on Tasmania. Why would you want a Tasmanian wedding magazine in a Victorian newsagency? because people come to us looking for wedding magazines about locations out of state and because this magazine is different, fresh.
I like the control IPS provides us.