Here is how the creative team at another of my newsagencies is making the post of the free dry shampoo gift with marie claire this month. They’ve repurposed a display unit and placed some of the Kolorane product outside the magazine pack. This shows the gift and allows shoppers to browse it as well as the magazine. The display unit is toward the front of the shop in the highest in-store traffic location we have.
The value of a display can only be measured in sales and in the store we’re seeing excellent results.