The Win a Samsung Galaxy Tab 2 competition from Hallmark for Father’s Day is popular and it’s only been running for a day. One of our customers will win this tablet and we’re promoting this by showing off the actual unit they will win – it’s the centrepiece of the display.
Too often competition prizes promoted are retail network wide. We always get good take up when we show off that one of our customers will win the prize on offer. This helps us reinforce the local focus on our business.
we are promoting the prize in this display behind the counter so all shoppers can see as well as on the lease line with our Father’s Day cards. Note the placement of a selection of Father’s Day cards with the display in the photo. I love that the team member creating this display included some of the product being promoted.