While I was surprised we were sent copies of NFM New Farm Machinery as farm titles don’t work for us I was even more surprised the publisher bagged the magazine. Someone needs to tell them about the concept of browsing and how it helps sell magazines, especially new magazines. The folks at Bauer should know better.
Mark the first issue is free with farms and farm machinery that is why it is bagged .I would presume issue 2 would be for sale @6.95
But Shaun it’s in front, hiding the host title and it can’t be browsed.
Ours came unbagged and we were to give them away with the QCL , That came for Baeur themselves
Probably a good idea ,de bag them and hand them out when selling the farms and farm machinery or what ever . After all the,idea is to get the title out there so I believe if there is a better way of doing it do it .
When will publishers stop doing this, they obviously just don’t get it!
Feast is in a bag again, Marie Claire last week and today Gourmet Traveller.
Customers want to try before they buy so it just makes more work for us taking them out of the bags.
If they have a giveaway we are smart enough to display it with magazine.
I was watching something on tv last week about Marie clair and the pink cover shot and how much money and time went into it and then i look at the mag and it is coverd in plastic , didn’t sell any , removed plastic and sold out in 2 days and just handed over the freebie with each purchase
Freebies in plastic work wonders in the Supermarkets,even I purchased BetterHomes for the gifts yesterday.
In our Store we always make sure there is an open copy but if the gift is a good one it really does help sell the mag for some titles others like Gourmet have a different cutomer base who don’t care about freebies.
And I bet you placed the copy on your shelf 🙂
shauns
What freebie have you got with Marie Claire? Mine are plastic and gift free,just a “Free 40 page career magazine” stuck to the back.
some shampoo thing ….dry shampoo with oat milk …..WOW